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ATHERSTONE.
The Engagement Model

One Director.
Full Stack Execution.

I don't sell “services” in isolation. I provide Senior Operational Leadership (The Director) and use a specific set of high-leverage tools (The Stack) to execute the strategy.

The Core Offering:
Fractional Ecommerce Director

This is the retainer. I replace your need for a full-time Head of Ecommerce. I take ownership of your Shopify P&L, define the roadmap, and manage the execution.

See Full Details & Pricing
Commercial Strategy & KPI Tracking
CRO & UX Improvements
Paid Media Management (Google + Meta)
Lifecycle Marketing (Klaviyo)
Full Stack Development & Automation
Weekly Reporting & Sprint Calls

The Tool Stack

Each service below is a capability I use within a retainer engagement. They are not sold in isolation. They are the levers I pull to move your numbers.

Not sure where to start?

Book a call. I'll tell you exactly what I'd prioritise for your store.

Book a 30-minute call
Quick brief

Tell me about your store.

If you'd like to chat, send a quick brief. Three to five lines is plenty.

Current Capacity: 2/3

Book a 30-minute call
or send a brief below
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