Your Shopify Catalogue Data Is Costing You Sales
Fixed-price product data audit and remediation for Shopify brands. We find and fix the errors your agency missed, so Google Shopping, search, and AI assistants can actually understand what you sell.
Book a Free Commercial ReviewThe problem most Shopify brands don't know they have
Your product catalogue is the foundation of everything: search rankings, Google Shopping performance, accessibility compliance, and how AI tools like Google AI Overviews and ChatGPT represent your brand to potential buyers.
But most Shopify stores between £500k and £5M in revenue have never had their catalogue data properly audited. The result is a mess hiding in plain sight.
Alt text that references the wrong brand on thousands of images. Product types with dozens of inconsistent variations that fragment your Google Shopping categories. Shopify taxonomy mappings so far off that a furniture store ends up classified under “Earthquake Alarms” or “Address Signs.” Meta descriptions that are blank, duplicated, or auto-generated nonsense.
These aren't cosmetic issues. They directly impact your visibility in search, your Google Merchant Centre approval rates, your accessibility compliance, and increasingly, how AI-powered shopping tools decide whether to recommend your products.
The problem is that fixing catalogue data at scale requires a rare combination of Shopify platform knowledge, data operations tooling, and the commercial judgement to know what “correct” actually looks like for your specific product range. Most agencies don't have this. Most merchants don't have the time.
That's what this service exists to solve.
What's included
Full catalogue data audit
Every product and variant in your store assessed against a comprehensive checklist: alt text accuracy, product type consistency, Shopify Standard Product Taxonomy mapping, metafield completeness, SEO metadata quality, and image specification flags.
Detailed audit report
A clear, jargon-free report showing exactly what we found, why it matters, and what we changed. Includes before and after metrics so you can see the scale of improvement.
Production-ready data fix
A clean, validated Matrixify import file that remediates every issue identified in the audit. Alt text rewritten correctly. Product types standardised. Taxonomy mappings corrected. Metadata gaps filled. Ready to import with confidence.
Safe implementation guidance
Step-by-step instructions for importing the corrected data, plus a rollback plan if needed. We can also handle the import directly if you prefer.
Post-import verification
After import, we run a verification pass to confirm all changes landed correctly and nothing was lost or broken in the process.
How it works
Book a call
A short call to understand your store, catalogue size, and any known issues. No obligation, no pitch deck.
We export and audit your data
Using specialist tooling built for exactly this task, we extract your full product catalogue and run it through a structured audit covering alt text, taxonomy, product types, metadata, and image quality.
You receive the audit report
A plain-English summary of everything we found, with prioritised recommendations and the commercial impact of each issue.
We build and deliver the fix
A production-ready Matrixify import file containing every correction, tested and validated before delivery.
Import and verify
The corrected data goes live in your store, either by your team or by us. We verify the import landed cleanly and you're done.
Simple, transparent pricing
Fixed price based on catalogue size. No hourly billing, no scope creep, no surprises.
Ideal for newer Shopify brands or curated ranges with a focused product catalogue.
The most common tier. Covers established brands with expanded ranges and multiple collections.
For larger catalogues, multi-brand retailers, and stores with complex variant structures. Priced on scope after an initial review.
All tiers include the full audit report, remediated data file, implementation guidance, and post-import verification. Turnaround is typically 5 to 10 working days depending on catalogue size.
Why this matters more than it used to
Google's shift toward AI Overviews means product data quality is becoming the primary lever for visibility in search results. When Google's AI summarises product options for a shopper, it pulls from your structured data, your taxonomy classifications, and your product descriptions. If that data is wrong, inconsistent, or missing, you don't get surfaced. Period.
At the same time, Google Merchant Centre is getting stricter about data quality requirements, and accessibility regulations are tightening around alt text and image descriptions.
The brands that clean this up now gain a genuine competitive advantage. The brands that don't will find themselves increasingly invisible to the AI-powered discovery tools that are replacing traditional search results.
Built on real experience, not theory
This service exists because we've done this work. On a recent engagement with a UK furniture retailer, we audited over 16,000 product image rows and found that 97% carried incorrect brand attribution in their alt text. We collapsed 71 inconsistent product type values down to 54 clean, standardised entries. We corrected Shopify taxonomy mappings that had furniture products classified under categories including “Address Signs” and “Earthquake Alarms.”
That retailer now has a clean, consistent catalogue that Google Shopping, search engines, and AI discovery tools can actually interpret correctly.
We use the same tooling and methodology on every engagement. It is fast, thorough, and built specifically for Shopify at scale.
Common questions
We need a product data export, which can be generated via Matrixify or a standard Shopify CSV export. If it's easier, we can request collaborator access to pull the export ourselves. We never make changes to your live store without your explicit approval.
The initial review call is designed to catch this. If your store has unusual data structures, custom metafield setups, or specific integration requirements, we'll scope a tailored engagement rather than shoehorning it into a standard tier.
Yes. Many brands benefit from a quarterly data health check after the initial remediation. We offer this as an add-on or as part of a retained engagement. We'll discuss options after the initial project if it makes sense for your store.
Most agencies focus on design, development, and marketing. Catalogue data operations is a specialist discipline that requires specific tooling and deep Shopify data knowledge. We regularly find issues that have been present since a store's original migration or theme build, simply because nobody with the right expertise ever looked.
We offer the audit report as a standalone deliverable at a reduced rate. Get in touch and we'll quote based on your catalogue size.
Let's see what's hiding in your product data
Book a call and I'll pull a quick sample from your store to show you what I find. No obligation, no hard sell.
Book a Free Commercial ReviewPartner Application.
I only work with 3 partners at a time to ensure maximum focus. Complete this application to see if we're a fit.
- Direct access to Dan (Founder)
- Full tech stack audit
- Custom AI agent deployment
Current Capacity: 2/3