SEO Articles.
All seo guides and insights from the Atherstone Digital blog.
The Shopify SEO Playbook for 2025: From Zero to Organic Revenue
Organic search remains one of the highest-ROI channels for Shopify brands — if you do it properly. Here's the complete playbook we use with our partners.
The Shopify Product Data Audit: Why 97% of Your Alt Text Might Be Wrong
We audited a Shopify furniture store with 16,000+ product images. 97% had the wrong brand in the alt text. Here's how to find and fix the same problem in your store.
Shopify Standard Taxonomy: How to Fix a Broken Product Catalogue
We found 1,373 products assigned to 'Address Signs' and 889 to 'Finials' on a UK furniture store. Here's how to audit and rebuild your Shopify taxonomy correctly.
Is Your Shopify Store Ready for AI Search in 2026?
ChatGPT, Gemini, and Perplexity are now product discovery channels. Here's what Shopify brands need to do to appear in AI-generated recommendations.
The 7 Klaviyo Email Flows Every Shopify Brand Needs (With Revenue Benchmarks)
Email should drive 25–40% of your Shopify revenue. If it doesn't, you're leaving money on the table. Here are the 7 flows that move the needle — and the benchmarks to aim for.