About
Dan Le Gresley.
20 years in ecommerce and digital, working across both ends of the market. Blue chip clients including GSK, Amazon, Ecolab, Eli Lilly, and The Economist. DTC brands like Onbord, My Expert Midwife, and Electrocore. Now I take on three Shopify partners at a time and work as their embedded fractional director — owning the strategy, writing the code, running the ads, and shipping the automations. One person. One invoice. Everything connected.
Dan Le Gresley
Fractional Ecommerce Director
The “Agency” Model
is broken.
Clients are tired of paying for overhead. I founded Atherstone Digital to offer a lean, high-impact alternative. One senior partner replacing an entire department.
Traditional Agency
- × High retainers paying for infrastructure, not execution
- × Account managers blocking access to talent
- × Junior staff learning on your dime
My Fractional Model
- ✓ Direct access to director-level thinking
- ✓ Full Stack Execution (Dev + Growth)
- ✓ AI Agents handling the busy work
The Human Connection
While I serve global clients remotely, I believe real business is built on relationships, not just Jira tickets. For partners in the West Midlands, I offer exclusive Face-to-Face Sessions. I'm just as comfortable whiteboarding complex logic with your dev team as I am presenting ROI to your stakeholders.
Radius from Atherstone (CV9)
Warwickshire & West Mids
My Operating Principles
ROI Obsessed
If it doesn't contribute to revenue, profitability, or efficiency, I don't do it. I prioritise impact over "looking busy".
Full Stack Context
A marketer who can't code is limited. A developer who doesn't understand margins is dangerous. I combine both.
Radical Transparency
I tell you what you need to hear, not what you want to hear. If a tech stack is wrong for you, I'll tell you.
Ready to upgrade your team?
Stop paying for agency overhead. Start investing in senior talent that moves the needle.
Book a Free Commercial ReviewPartner Application.
I only work with 3 partners at a time to ensure maximum focus. Complete this application to see if we're a fit.
- Direct access to Dan (Founder)
- Full tech stack audit
- Custom AI agent deployment
Current Capacity: 2/3